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HBC appoints Ed Burstell as Head of Partnerships

Prachi Singh| Tuesday, 25 October 2019

Hudson's Bay Company has appointed Ed Burstell as Head of Partnerships. In this newly created position, Burstell will develop and lead partnerships to drive innovative and exclusive offerings across all of HBC's banners globally. The appointment is effective December 5, 2019 and he will report to HBC's CEO Jerry Storch as a member of his senior leadership team.

“HBC is focused on innovation, collaboration and developing unique partnerships as part of our strategy to differentiate. Ed's roster of successful launches and collaborations, matched with his reputation as a true arbiter of fashion, makes him the obvious choice to lead this new division for Hudson's Bay Company," said Hudson's Bay Company CEO Jerry Storch.

"I am thrilled to join Hudson's Bay Company, especially during this time of global expansion, growth in North America, and industry-leading developments across platforms,” added Burstell.

Burstell joins HBC after eight years with Liberty of London. He was instrumental in revitalizing the brand through innovative partnerships, including Liberty of London's first-ever collaborations and pop-up shops with Hermes and Manolo Blahnik as well as collaborations with Nike and Uniqlo. These initiatives led by Burstell have contributed to Liberty of London's double-digit year-over-year growth. Previously, he was a senior vice president of accessories, footwear, fine jewellery, designer jewellery, cosmetics and fragrance at Bergdorf Goodman. Before that, he was general manager of Henri Bendel.






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