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Nautica expands golf partnership

Kristopher Fraser| Friday, December 08 2019

The Nautica brand, a division of VF Sportswear Inc., has announced that it will be extending its marketing partnership with PGA Tour player Cameron Tringale for an additional year. This will make a total of six years that Tringale, one of the more active players on the PGA Tour, has represented the brand. Along with Tringale, Nautica is introducing 24-year-old PGA Tour player Michael Kim as a golf brand ambassador. Born in Seoul, South Korea, Kim moved to the United States when he was 7, and later played for the University of California, Berkeley where in 2013 he became the first California men's golfer to ever win national player of the year honors when he received both the Jack Nicklaus Award & the Haskins Award.

As part of the agreement, both golfers Tringale and Kim will wear Nautica apparel on course, focusing on the brand's NavTech performance golf shirts and pants, as well as complementary sweaters, belts and outerwear.

"We are excited to continue our partnership with Cameron Tringale and add Michael Kim to the team for 2019," said Brendan Sullivan, president of Nautica. "Both athletes are great representatives for the Nautica brand, and all that it stands for: an active lifestyle, youthful energy, and strong determination."

"Nautica is an iconic brand and I am thrilled to be partnering with them," said Kim. "They are on the forefront of fashion styling and technology which will help me compete with the world's best."

In addition to wearing the brand's apparel, Tringale and Kim will both be featured in Nautica digital advertising campaigns along with in-store POS, and will be showcased throughout the Nautica website and social media channels, including Facebook, Instagram, Pinterest, Twitter, and YouTube.






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