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Premier KIDS sees 29% increase in visitors

FashionUnited| Thursday, 12 February 2004

Premier KIDS has grown with up to 300 brands this season, visitors numbers were up an astounding 19% from last January and 29% in July 03, creating a real buzz amongst buyers at the show. Helga Karlsdottir from Englabornin children's shop in Iceland said, "the atmosphere of the show was great. Premier KIDS was well organised and interesting. There was a good mixture of collections, I will be back again".

Exhibitor Josu Shephard from Jakabel who launched at Premier KIDS this season said, "we were very pleased with the results, we had a phenomenal show, we took lots of orders and got loads of interest from both overseas and UK buyers".

Premier KIDS continues to grow an importance on the childrenswear calendar, providing quality as well as quantity, with the January show presenting the latest hot crop of design talent from around the world with the likes of Ben Sherman, Harry Potter, Pickwick Jr, Agatha Ruiz de la Prada, and Escada.

The new section KIDS Home & Travel also proved to be a popular addition. Paula Abbott of Sammies by Samsonite enthused "as a first time exhibitor at Premier KIDS we have been delighted with both the interest in our products and the level of business we have written. We look forward to exhibiting here next year". Charlotte Evans of Cottontails, Worcestershire agrees with the success of the new section, saying "I love this show because I sell about half clothes and half toys & gifts. I have to trek around a lot of trade fairs and Premier KIDS is quite unlike any other. It really captures what selling children's clothes is all about for me - fun and excitement without taking business TOO seriously. I think there's something very special & unique about children's clothes and Premier KIDS captures that. It's a really welcoming & friendly show".

Buyers enjoyed the ever-colourful fashion shows and benefited from information they would not have found anywhere else with ex-Selfridges buyer Jacqueline Cook's popular Buying Seminar and her new seminar 'The Art of Customer Service and The Science of Trends', complemented by the essential Drapers' toddler to teen trend predictions.

Next season's Premier KIDS takes place 11-13 July 2004 at the NEC, Hall 19, Birmingham UK - for free tickets or for further information buyers can go to www.premierkids.co.uk or call +44 (0) 870 429 4514.






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