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Target unveils new design partnership scheme

Target unveils new design partnership scheme
Tuesday, 17 January 2012

American retailer, Target is introducing a new design initiative, The Shops at Target, which will see the retailer partnering directly with shop owners of specialty stores and boutiques to co-create affordable, limited-edition collections. The first range,

which debuts on May 6 at all Target stores and Target.com will features five exclusive collections across five different product categories.
TheTarget unveils new design partnership schemefirst specialty stores participating are: The Candy Store, a premium sweet boutique; Cos Bar, a make-up, skincare and fragrance emporium; Polka Dog Bakery, a pet shop; Privet House, furniture boutique; and The Webster, a luxury fashion retailer - each collection reflect their unique perspectives. There are nearly 400 exclusive products available, with prices ranging from for a nail file to 9.99 for an online-only pouf for the home.
“One of the reasons our guests love shopping at Target is our design partnerships. They create excitement and leave even the most loyal Target shoppers wondering what we’ll do next,” said Brian Robinson, director of fashion and design partnerships, Target. “With The Shops at Target, we’re building on that sense of discovery by offering our guests a chance to experience one-of-a-kind specialty stores and boutiques through collections that have been specifically tailored to their wants and needs.”
Target first design partnership was in 1999, with renowned architect Michael Graves, since then the retailer has set up the GO International, which brings high-end runway designs to the masses for a limited-time only. To date, the retailer has worked with more than 80 design partners, including its latest designer tie-up with Jason Wu, which launches on February 5.





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Target unveils new design partnership scheme

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Target unveils new design partnership scheme



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Target unveils new design partnership scheme collection
Target unveils new design partnership scheme trends

Target unveils new design partnership scheme collection
Target unveils new design partnership scheme trends

Target unveils new design partnership scheme collection
Target unveils new design partnership scheme trends

Target unveils new design partnership scheme
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